Ensuring that direct mailings are successful
Regardless of how much technology has changed how we communicate in the past few decades, there are still some classic methods that continue to be used, and continue to be successful—namely, direct mailings. By sending postcards or other types of mailings to customers, or potential customers, clients can have a physical reminder of a sale or promotion, rather than an email that may be overlooked. In order for a direct mailing campaign to be successful, however, there are a number of key components.
Marketing professional Jean Gianfagna explained in an article that making the envelope or postcard engaging and unique is vital, otherwise customers may not even open the letter. Additionally, she said, remember the “classic” approach to this advertising method.
“Classic direct mail offers a great deal, a deal so good the reader can’t resist saying yes, such as a free trial, bonus gift, special discount or a volume deal on the product (such as two for one or 15 months for the price of 12),” she wrote. “And classic direct mail is packed with information on all the ways the reader will benefit by saying yes.”
Another similar article from Life Health Pro also reminded those creating direct mail marketing campaigns to remember to make mail personal. Thanks to technology and more accessible data, companies can see what customers will benefit from specific information or promotions, and create mailings accordingly, and see higher investments on this marketing tool than in the past when similar mailings were sent to a wide range of customers.
Overall, by working with mailing and lettershop services, businesses looking to create a direct mail marketing campaign can produce effective mailings to appropriate customers.
Tab Service Company is a Chicago based company with over 53 years of experience as a data processing service provider. We provide business with outsourcing solutions for document scanning services, data entry services and mailing/lettershop services. As a SOC2-approved service organization, we apply industry-best practices to our approach with clients.